I am Dhruvi Betai, a product designer and marketing enthusiast from India. I come from a diverse background with a BTech degree in Computer Science and an MBA in Marketing from NMIMS University. My technical background allows me to empathise with developers, my market knowledge assists me in developing strategies and staying focused on the business, and my design experience helps me understand users.
I am passionate about building design systems and solving product problems. My experience includes creating web and mobile design systems as well as curating product experiences. Along with this, I have dabbled in visual design and prototyping, which I thoroughly enjoyed.
As a marketing student, I work on a variety of brand strategies and am currently studying subjects like buyer behaviour, media planning and brand management.
Built and led a team of eight that organised multiple events over the course of an academic year 👫🏻
As a team we shared many big wins, but the best one was when we launched the first technology magazine of our college called The TechGazette, which featured all of the clubs, events and achievements. I was able to lay the foundation of a great culture where council members came together not only to organise and plan events, but also for game night and team outings where everyone bonded over shared interests and inside jokes. 👾
For nine months, I worked at Crux Intelligence as a Design Systems and Product Intern. During my time there, I collaborated with some of the best people to deliver high-impact projects ranging from their marketing strategy to designing their products new homepage. Not only did I grow as a designer in these few months, but I also met people who constantly pushed me to be a better version of myself.
I enjoy studying food and nutrition. Through my recipes I try to come up with creative combinations of balanced meals that are wholesome and nutritious. I believe that food is more than just taste, it is the best way for us to fuel our bodies and care for ourselves, so I am very mindful of everything.
If you wish to share ideas and talk about design systems, product and marketing, let’s connect!